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The acclaimed regional music extravaganza Coke Studio is back for another season following a two-year hault.
This year’s season which kicked off today August 31, 2023, is running under the theme; “Be Who You Are.” The showrunners are promising “an extraordinary fusion of cultures and sounds” as the show returns.
American artist Jon Batiste is headlining this year’s Coke Studio and has released the season’s anthem titled “Be Who You Are (Real Magic).”
The anthem is a collaboration with K-Pop group NewJeans, the Grammy-winning pop sensation Camilo from Colombia, the chart-topping singer-songwriter Cat Burns from the UK, and the versatile rapper J.I.D from Atlanta.
Top artists Zulitums (Sam Ssemwogerere) and Fik Fameica (Shaffik Walukagga) are representing Uganda at the event. These will be joined by other renowned artists like Yung Stunna and Nasty C from South Africa, Mayorkun and Buju from Nigeria, as well as international sensations Sam Smith and Imagine Dragons.
“This season promises to be nothing short of magical and awe-inspiring, featuring an impressive lineup of artists curated for the enjoyment of our consumers,” said Arthur Akankwasa, Senior Franchise Manager overseeing Coca-Cola operations in Uganda.”
“This period provides a unique opportunity for Coca-Cola to connect with a new generation of consumers, specifically focusing on the Gen Z demographic. In a time where the world is at our fingertips, we’re excited to bring a fresh cross-cultural experience that resonates deeply.”
This year’s Coke Studio edition will have captivating activities and opportunities for consumers to engage with the season.
Festivals, listening parties, and campus tours will span across various locations within the country.